/* Please refer to readme.html for full Instructions Text[...]=[title,text] Style[...]=[TitleColor,TextColor,TitleBgColor,TextBgColor,TitleBgImag,TextBgImag,TitleTextAlign,TextTextAlign, TitleFontFace, TextFontFace, TipPosition, StickyStyle, TitleFontSize, TextFontSize, Width, Height, BorderSize, PadTextArea, CoordinateX , CoordinateY, TransitionNumber, TransitionDuration, TransparencyLevel ,ShadowType, ShadowColor] */ var FiltersEnabled = 1 // if your not going to use transitions or filters in any of the tips set this to 0 // The following are common for all pages Text[0]=["ESOMAR 2004","Paper presented at ESOMAR Conference in May 2004 in Berlin, Germany."] Text[1]=["ESOMAR 2005","Paper presented at ESOMAR Conference in February 2005 at London."] Text[2]=["","Information on the Indian woman of today"] Text[3]=["","Information on the Indian Youth of today -the future generation"] Text[4]=["","High Net Worth Individuals-A Study"] // about page Text[5]=[" ","We believe that Market researchers should play the role of insight miners and connectors - of synthesizing different data sources, understanding the consumer instinct, adapting new methodologies and drawing interpretations from them. This pervades our working style."] Text[6]=[" ","Our qualitative research is marketing-oriented (as opposed to a psychological or sociological orientation). We emphasize questions and issues of marketing significance in our qualitative investigations and analyses."] //main home Text[7]=[" ","We elicit reactions from traditional as well as non traditional business channels - channel partners, after - markets specialists, sub dealers and obtain insights on corporate image, product/technical excellence and the like."] Text[8]=[" ","This is our raison d etre! Our researchers believe that consumers have a tendency to come up with something new every other time! We act as insight facilitators with consumers who are always refreshingly dynamic, exciting and fun to know!"] Text[9]=[" ","In tune with our social commitment, we devote a reasonable proportion of our resources and time to community projects. Our social researchers are a distinctly down to earth, \'no frills\' lot!"] Text[10]=[" ","We offer consultancy services in the \'to market domain\' by aiding in the development of the positioning and communication strategy as well as launch of the product.
Notable examples: Herbal medicines, branded diamond jewellery, IT centre for children"] // Qualitative Research Text[11]=["Focus Groups.","The typical focus group consists of 8 to 10 respondents (although smaller groups are possible) and a moderator. Each session lasts from 90 to 120 minutes. The moderator creates a relaxed, open, accepting atmosphere so that the participants feel free to express their thoughts and feelings honestly. Usually, focus groups are conducted in rooms with one-way mirrors to allow clients to observe.

Focus groups are ideal in the early stages of research; they can be used as a problem-reduction \"filter\" when the questions and issues are so numerous that quantitative research is not yet feasible. The focus group is an ideal exploratory technique because of the freedom, stimulation, and spontaneity inherent in group interactions.
"] Text[12]=["Sensitized Groups ","Focus groups can sometimes yield richer and more insightful answers if respondents have time to think about a topic. For a sensitized group, respondents are in some way sensitized in advance to allow time for reflection upon the topic.

For example, respondents may be given a list of questions several days before the group discussion, or respondents might be asked to use a specific product or visit a store before the group discussion. These \"sensitized\" respondents typically provide greater depth of information and more insight than regular focus groups.
"] Text[13]=["Dyadic And Triadic Interviews ","In dyadic and triadic interviewing, two or three respondents are interviewed at the same time. This approach provides some of the interpersonal stimulation afforded by groups, yet allows the interviewer to cover topics in some depth. The dyadic or triadic design lends itself to \"confrontation\" techniques-users can be paired with nonusers, believers with nonbelievers, antagonists with protagonists-to uncover underlying feelings and motives.
"] Text[14]=["Depth Motivational Studies ","A depth motivational study typically consists of 20 to 40 depth interviews. The depth interview is a personal, face-to-face, qualitative interview lasting from 50 to 90 minutes. Usually, depth interviews are tape-recorded and transcribed. The depth interview is the most powerful and comprehensive of the various qualitative techniques. Depth interviews are used primarily to address motivational questions, particularly if unconscious motives are thought to be important. Depth interviews are used when the topic is extremely complicated and much time is needed to cover all the questions. Depth interviews are especially useful for sensitive topics that could not be discussed freely in a group setting.
"] //Quantitative Research Text[15]=["Demand Estimation ","Our Model Estimator\* estimates demand through latent need state techniques, surrogate indicators ( for new category products). Besides we also use forecasting techniques."] Text[16]=["Choice Modelling ","Choice Modelling is another technique that estimates the probable demand for a new product from choice scores. This has worked very well for watches, clocks, Televisions and for formulation tests of various foods and beverages.
Minimum Sample size : 200 per center - contact us for the cost estimation.
For Forecasting: Monthly/Quarterly sales data for the last 5-8 years."] Text[17]=["Customer / Employee Satisfaction Models ","Our model is based on the Michigan Satisfier and the Disconfirmation paradigm. This has been empirically tested on durables and services.
Minimum Sample size : 50 ( customers ) per center/zone - contact us for the cost estimation."] Text[18]=["Employer branding - Conjoint Models ","To derive at the utilities for each factor that makes an employer desirable and the combination of attributes that need to be highlighted for recruitment. This has worked very well in the software industry.
Sample size: 100 / 150 - contact us for the cost estimation."] Text[19]=["Ad tracking Model ","Our Model is based on the forced Exposure test principle. The responses to the ad- affective, cognitive and emotive are captured through 99 statements that measure these parameters. It is also compared with competition ( in specific cases)This is a discontinuous tracking model.
Minimum Sample size: 150 / 200 per center - contact us for the cost estimation."] Text[20]=["Brand Equity ","Our Model ValuEQ measures brand association, relationship, strength and brand value - making it a holistic Equity experience. The aspects measured are :

"] Text[21]=["Analysis techniques used ",""] // Strategic Research Text[22]=["Depth Motivational Research","The purpose of this qualitative research is to identify the overt and covert influences and motivations at work in the industry, the trade, senior management, and in the minds of the target audience.
The goal is to help define strategy alternatives and possibilities.
"] Text[23]=["Market Segmentation ","This helps to identify optimal target market segments from several perspectives: demography, lifestyle, and attitudes. Additionally, the analysis examines market structures and brand images.
Market segmentation analysis helps define worthwhile market segments and generates strategy hypotheses about how to attack these segments.
"] Text[24]=["Conjoint Analysis ","This multivariate technique allows us to implicitly infer the potential appeal of many different strategy components. It is valuable as a way to help identify feasible strategy possibilities (or concepts) during the early stages of strategy development efforts. Conjoint analysis can be especially valuable in product strategy development.
"] //product testing Text[25]=["How Does Tester™ Work? ","

Typically, a representative sample of category users (150 to 200 households) is given a test product to use in-home for a few days. Then these consumers are asked a series of standard questions about the product. This is done following a sequential monadic pattern for more than one formulation.

Based on internal diagnostics, normative data, and analytical models, these questions tell us whether the product is optimal or not, and indicate what needs to be changed to improve the product.

"] Text[26]=["Central Location tests ","

For non food related categories, a Central Location Testing Methodology is followed. Consumers are brought to a central location and asked to see and evaluate a product. Usage could also be tested in such a setup.

"] Text[27]=["Tester™ Uses ","

Tester is very useful for the following-

"] Text[28]=["Non-Food Product Testing ","

The concepts, methods, and techniques of product testing can be adapted and applied to almost any product category. Our staff has evaluated-

"] Text[97]=[" ","Some Lists
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